Not screens. Systems.
Most designers optimize screens. I optimize the system behind them.
Writing
Notes on systems, engineering and the craft of building products.
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When not to animate
The best command menu on the web has no entrance animation — on purpose.
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The ratio nobody picks
Perfect Fourth and Golden Ratio aren't the right answer for most products.
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Taste as infrastructure
The gap between "good enough" and good is taste — and taste can be encoded.
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The scale that doesn't lie
scale(0) is the most common modal animation on the web. It's also wrong.