ServicesAuditArchitectureDirection

Services.

Three engagements. One standard: it ships.

Development and Product Design, with a gap between them that you can remove.

EngineeringDevelopment

DesignProduct Design

In one line

Most product teams don’t have a design problem or an engineering problem. They have the gap between the two — and every release pays for it. I remove it with infrastructure, not headcount.

For: CTOs, CPOs and product leads — where design-to-production has become a cost
Model: I set the infrastructure and the course — your team or my network ships the volume
Starts with: An Infrastructure Audit · fixed scope, fixed price↓

Three ways in.

Fixed diagnostic · project · retainer

012 weeks · fixed price

Infrastructure Audit

Before you rebuild, measure where the time goes.

For: CTOs and CPOs whose design-to-production pipeline costs more than it should.
You get: An audit report and a remediation roadmap, ranked by engineering return.

ProofBuilt on the work behind 12 companies in production.

02Per project

End-to-End Product Architecture

Not a redesign. A system that converts and scales.

For: Teams scaling conversion funnels, or running ten-plus brands on technical debt.
You get: A living design system in production, with the skills and agents that keep it honest.

ProofVocento — mobile conversion 12% → 48%
EVOLOK — campaigns from 10.5 days to 2

03Monthly retainer

Fractional Design Lead & Advisory

Senior direction without an executive hire.

For: Tech companies that need architecture direction, not another full-time seat.
You get: Ongoing direction: architecture reviews, token governance and sprint oversight.

ProofCCN-CERT — UX architecture for classified government intelligence systems.

Compare in detail

Infrastructure AuditEnd-to-End Product ArchitectureFractional Design Lead & Advisory

ProblemTokens drift from code, brands duplicate work, and every release pays for it.Mobile conversion stalls, and each brand rebuilds what the last one already solved.Design output drifts from business goals when nobody owns the long view.

WhatA diagnosis of the whole flow, from tokens to deployment.Design, build, QA and documentation as one system: designed in Claude and Figma, custom skills that carry your rules, agents that test and document every release, and LLM features on your own data through RAG and connectors. Shipped to production.Architecture direction. I set the infrastructure, the standards and the course; your team — or my network — ships the volume.

DeliverableAn audit report and a remediation roadmap ranked by engineering return.A living design system in production, the skills and agents that keep it honest, and a team that can run it.Ongoing direction, architecture reviews, token governance and sprint oversight.

Format2 weeks · quoted after the callPer project · by proposalMonthly retainer · by proposal

Not sure which one? The audit decides.2 weeks · quoted after the call · the report says which of the three you need, if any.

Request an audit →

01 — Capabilities

Capabilities.

Eleven disciplines in three families. The chips mark the engagement each one serves.

02 — How I work

I don’t stack services. I align them into one loop.

AI systems, design, engineering and product in a single loop, where decisions move faster because everyone works from the same source of truth.

Principle

“Speed isn’t a byproduct of working faster. It’s the result of removing the friction that accumulates when design, engineering and product operate in parallel instead of in sync.”

03 — How to start

Every engagement starts the same way.

0115 minA conversationTell me what you’re building.

02Fixed scope · fixed price2 wkThe Infrastructure Audit. No assumptions: we map what’s actually broken and rank the fix by return.

03Decided togetherThe shape of the work

Two koi gliding through still blue water on a studio display — 04 — Handover
This is what delivery feels like.

Calm water. Everything works, nothing is on fire, and both sides are proud of the work.

Designing systems that scale, not just screens.

Open to new projects · Madrid, remote, or hybrid

Fifteen minutes. Then the audit.

Request an audit →Book 15 min ↗